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TL;DR: Success in PMM recruiting starts with thoughtful self-reflection and a tailored resume. Understand which products excite you, identify your transferable skills, and craft resume bullets that align with the role.

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📝 Preparing Your Resume

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Key Principle: In tech, it's highly important to tailor your resume to the specific role that you are applying for. Ensure that words in your resume reflect the requirements and/or desired qualifications for the role.

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Resume Strategy Checklist

• ✅ Scan for keywords - Review the job description and identify important keywords
• ✅ Embed keywords naturally - Find ways to incorporate these keywords into your experience bullets
• ✅ Signal fit - Having these keywords will be helpful to signal to recruiters that you are indeed a fit for the job
• ✅ Quantify impact - Use numbers, percentages, and metrics to demonstrate results
• ✅ Use action verbs - Start bullets with strong verbs like "Led," "Launched," "Drove," "Increased"

PMM Reference

🧐 Questions to Reflect On

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Before you start applying, take time to reflect on these critical questions. Your answers will help you identify the right companies, articulate your story, and demonstrate authentic passion in interviews.

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📦 Product & Company Fit

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What products are you most excited by? Why?

Is there a pattern among these products (e.g., sector, B2B vs B2C, company mission, company values, etc.)? Understanding what draws you to certain products will help you target the right companies and speak authentically about your interest.

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💪 Your Strengths & Energy Sources

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In your past experiences, what are your strengths?

• What are the experiences that gave you the most energy?
• What are the experiences that drained you?
• Which types of problems do you enjoy solving?

Identifying what energizes you helps ensure you pursue roles that will be fulfilling long-term.

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🎯 PMM Responsibilities

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Which elements of product marketing are you most excited about?

Which responsibilities would fall into your ideal day at work? Consider:

• Customer research and insights
• Go-to-market strategy
• Campaign development
• Product launches
• Sales enablement
• Competitive analysis
• Messaging and positioning </aside>