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Business Development
- AKA: BD, BizDev
- Overview: BD is like sales without money. You work with other companies to form partnerships - but instead of closing a paid deal, the companies barter something valuable to each of them. For instance, early in Google’s existence, it did a BD deal with Yahoo! that made it the default search engine. In exchange for getting access to Yahoo’s millions of users, Google made Yahoo more effective for its customers.
- Example project: Partner with HBO to make sure that its original programming is available on the Apple TV at launch.
- What you do all day: Explore opportunities, build relationships, propose/close deals
- Roles: Business Development Manager/Representative
- What they look for: Candidates with strong interpersonal and negotiation skills
Business Operations and Strategy
- AKA: BizOps, Business Analysis
- Overview: Think of BizOps as a company’s internal consulting agency. Whenever there are big, meaty questions to unpack, BizOps folks are brought in to crack the case.
- Example project: Conduct a SWOT analysis on the smartphone market.
- What you do all day: Research questions, gather data, analyze data, make recommendations to stakeholders
- Roles: Business Operations Analyst (more junior), Business Operations Manager (more senior)
- What they look for: Former bankers and consultants with strong spreadsheet and presentation skills
Corporate Development