CMG - Business Development: Level 1 and Level 2

https://haas.berkeley.edu/cmg/industries/functions/business-development/

• Overview: BD is like sales without money. You work with other companies to form partnerships - but instead of closing a paid deal, the companies barter something valuable to each of them. For instance, early in Google’s existence, it did a BD deal with Yahoo! that made it the default search engine. In exchange for getting access to Yahoo’s millions of users, Google made Yahoo more effective for its customers.
• Example project: Partner with HBO to make sure that its original programming is available on the Apple TV at launch.
• What you do all day: Explore opportunities, build relationships, propose/close deals
• Roles: Business Development Manager/Representative
• What they look for: Candidates with strong interpersonal and negotiation skills